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CONSCIOUS CONSUMERISM

- By Gursheen Kour and Prabhjot Kaur



What is Conscious Consumption?


Conscious consumption involves making deliberate and conscientious purchases. It involves considering how the products you purchase impact the environment, the people who manufacture them, and society at large .It's like being thoughtful and responsible while purchasing in order to improve the world


Impact on different industries


Conscious consumption has an impact on many different industries. For instance, the "fast fashion" model in the fashion industry relies on quick manufacturing and disposal, generating waste and violating human rights in the process. Supporting eco-friendly products and emphasising quality over quantity are encouraged by adopting conscious consumerism, which challenges the conventions of disposable clothing. Similar changes are occurring in the food business as environmentally aware customers choose locally produced, organic goods, lowering their carbon footprints and supporting fair salaries for farmers.


Case studies


Let's understand conscious consumerism with the help of some case studies:


Patagonia: A Green Pioneer in Shopping


Imagine a world where shopping isn't just about buying stuff – it's about saving the planet too. Well, that's exactly what Patagonia, the outdoor brand with a heart, is all about. They're like the cool friend who shows us how to shop smart and be kind to the Earth at the same time.


Patagonia makes outdoor gear like Jackets, backpacks and pants, using recycled materials, which means less new stuff and more second chances for old materials. And guess what? They're not into the whole "throwaway culture" thing. Instead, they encourage us to fix our old gear and wear it like a badge of honour. They even have a program called Worn Wear, where they sell repaired and refurbished items – talk about giving things a new life!



But that's not all. Patagonia cares about the people who make their stuff too, creating safe working conditions for the folks behind the scenes, making sure that every piece of clothing comes with a little bit of kindness sewn in.


Conscious Consumers are Making Secondhand Chic


In a world awash with fast fashion, a silent style revolution is underway. Meet the champions of conscious consumerism, the driving force behind the meteoric rise of the second hand market.


A shining illustration is ThredUp, the brainchild of James Reinhart in 2009. Faced with mountains of wasted clothing in the U.S., Reinhart birthed a platform that now juggles over 100 million clothing items annually, emerging as a titan in the realm of secondhand fashion. This makes ThredUp the most sustainable yet convenient thrift store for consumers.


Secondhand Clothes. Firsthand Fun


Your wardrobe isn't just a testament to style but also a statement of sustainability. Secondhand fashion is your ticket to this utopia. Unlike their fast fashion counterparts, these pre-loved treasures boast quality craftsmanship that stands the test of time, ultimately reducing waste and saving precious resources.


In 2022, eco-consciousness drove the global secondhand market to $250 billion, set to reach $510 billion by 2026.


Mastering Conscious Consumerism: Your Guide to a Sustainable Lifestyle


In a world buzzing with choices, every purchase we make holds the power to shape the future, discover how to navigate the aisles of mindful shopping while making a real impact.


1. Quality Over Quantity: Swap fleeting trends for timeless treasures. Investing in well-crafted, durable items not only reduces waste but also adds value to your life. 2. Green Brands, Green Future: Support those committed to eco-friendly materials, fair labour, and ethical production. 3. Reuse, Refill, Reimagine: Embrace reusable options like bottles, bags, and containers. Small changes add up to big impact. 4. Local Love: By buying local, you not only cut down on carbon emissions but also nurture your community. 5. Farewell, Fast Fashion: Say goodbye to the throwaway culture. Opt for quality over quantity embracing a minimalist wardrobe that speaks volumes. 6. The Art of Repair: Before you toss, try to mend. Repairing items helps reduce waste and saves resources.


Conscious Consumerism and the US Economy


● The 2021 research from NYU Stern Business School shows how the emergence of conscious consumption is affecting monetary patterns.


●With strong increase during the pandemic, sustainable products currently represent a 17.0% market share, up +3.3 percentage points from 2015.


● Despite having a 17% share, sustainability-marketed products contributed to over one third of all CPG growth.


● Sustainable products expanded 2.7 times faster than non-sustainable items, with a 6-Year CAGR of 7.3% compared to 2.8% for their conventional counterparts.


●Products with carbon labels currently generate sales of $3.4 billion, increasing from $1.7 billion in 2020.




Conclusion


Remember, conscious consumerism is a journey. Let your shopping cart be a compass of change, navigating towards a world that gleams with conscious choices. In this tale of consumerism, we hold the pen to rewrite the narrative – one eco-friendly product, one ethical brand, and one thoughtful purchase at a time. Together, we craft a story of sustainability, making every swipe of the credit card a stroke of brilliance on the canvas of a greener future.



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